V - Vision - Keep a strong focus on the future goals for our assets, our investors, our employees, our customers, and our community.

I - Integrity - Be honorable in what you do and how you treat those around you.

S - Strategy - Everything we do should be in pursuit of the goal.

I - Intrigue - Vow to never stop being curious and creative.

O - Outspoken - Speak up, share your opinions and challenge the status quo.